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During these information-packed days together, you will not be subject to “death by PowerPoint” or one “talking head” speaker after another. The program is designed for maximum interaction, which will take your networking to the next level. Expect Q&A-heavy discussions, facilitated round table exchanges and the opportunity for you to speak up on the hot topics that matter to you the most right now.

Connor Lokar headshot.jpg

Connor Lokar

ITR Economics

Economic Update from ITR Economics
Presented by Connor Lokar, ITR Economics
Wednesday, April 19, 2023  •  10:30 a.m. – 12:30 p.m. 

By popular demand, Connor Lokar, ITR Economics returns to the CBSCA Convention. Few economists present their insights with the authority, accuracy, and humor that Lokar brings to the stage. From the intimate executive retreat to trade association keynotes, he delivers with charm and candor, rousing and enlightening to all who attend.


As a millennial, Connor brings a new perspective to the world of economics, delivering ITR’s industry-leading accuracy to current C-suite executives while forging connections with the next generation of business leaders.


Jeff Tobe

The CX Edge

Becoming the Employer and Vendor of Choice
Presented by Jeff Tobe, The CX Edge
Thursday, April 20, 2023  •  9:30 a.m. – 11:00 a.m. 

Certified Speaking Professional Jeff Tobe’s credentials are impressive. Insider Magazine dubbed him “The Guru of Creativity” and readers of Convention & Meetings Magazine chose him as one of the top 15 speakers in North America. He is a creativity and customer experience expert, professional speaker, and bestselling author who works with companies and organizations who want to increase their bottom line by changing their customer experience and retaining great talent. 

Tobe founded Coloring Outside the Lines in 1994 and since then has worked with hundreds of clients ranging from Fortune 500 companies to ones with less than 20 employees including Microsoft, PepsiCo, PNC Bank, Sonny’s BBQ and many more! 

Jeff Tobe’s most requested programs focus on customer experience, creativity/innovation and employee engagement. His high-energy, high-fun and high-content programs create the ideal presentation for any kind of corporate or educational forum. 

His articles have been read in hundreds of publications and he is the author of the hugely popular book, Coloring Outside the Lines. He is the co-author of three other books and his newest book, ANTICIPATE: Knowing What Customers Need Before They Do is quickly becoming one of the hottest business books on the market. He is also the creator of ACX, the Associate of Customer Experience, online certification program. 

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keynote 1
Golf Outing at Lost Pines Golf Club
Tuesday, April 18, 2023
Capacity for the Golf Outing is full. Please contact Lauren Fredrickson to be added to the waiting list.

Formerly Wolfdancer, Lost Pines Golf Club provides an experience of an award-winning 18-hole championship golf course located near Austin, TX. Featuring three different settings within the Texas wilderness, the course is surrounded by rolling prairies, wooded ridgelines and native pecan trees offering a true Texas golfing experience.


11:30 a.m. – Lunch and Check-in

12:30 p.m. – Shotgun start


Cost includes boxed lunch, cart, driving range and golf fees.

Optional Activity: Iron Chef Cooking Competition
Thursday, April 20, 2023
3:00 p.m. – 5:00 p.m.
Price: $110/person


In this hands-on competition, participants will be divided into small teams and compete to cook up the best dish in 90 minutes. Each team will be given ingredients and additional instruction to create their own guacamole, salsa and margaritas. Once your team is done cooking, a panel of judges will determine which team are the “Iron Chefs”!

Iron Chef
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